Cookie Policy

1) Who we are

The website and Pilates service information on this site are provided by SDC Holding AMS2 Pilates Studio, operated by SDC Holding AMS2 B.V., located at Weesperstraat 96 G, 1112 AP Diemen, Netherlands. For questions about cookies or privacy, contact us at [email protected] or call +31 20 808 3118.

We use cookies to keep the site reliable, to measure how pages are used, and—only if you choose—to support advertising measurement and remarketing. We do not use cookies to collect sensitive personal information such as health data or government identification.

2) What are cookies and similar technologies?

Cookies are small text files that a website stores on your device (computer, phone, or tablet). They help the site remember information about your visit, such as whether you have accepted the cookie notice, basic session continuity, and (where enabled) analytics identifiers.

We also refer to “similar technologies”, which may include pixel tags (small pieces of code that send a signal when a page loads) and server-side event calls. These can be used to measure conversions (for example, a successful contact form submission) and to understand advertising performance. Where these technologies are used for analytics or marketing, they are only activated after you provide consent through our cookie banner or cookie preferences panel.

3) Cookie lifespans and origins

Cookies can be grouped in a few practical ways:

• Session cookies last only while your browser session is open and are deleted when you close the browser.
• Persistent cookies remain on your device until they expire or you delete them.
• First-party cookies are set by our website domain and are typically used for core site functions.
• Third-party cookies are set by external providers (for example, analytics or advertising platforms) when those tools are enabled.

The exact mix depends on the choices you make in our cookie preference panel. Essential cookies remain active because they are needed for basic site operation. Analytics and marketing cookies are optional and only operate if you switch them on or choose “Accept All”.

4) Cookie categories we use

A) Essential cookies (always active)

Essential cookies are required for the website to function and for security and continuity. These cookies do not require consent under EU rules when used strictly for providing the service you request (for example, maintaining session state and storing cookie preferences).

• Remembering your cookie preference selection so we do not ask you repeatedly.
• Maintaining basic session continuity (for example, keeping the site stable as you navigate between pages).
• Supporting security measures such as fraud prevention and protecting the site against abusive traffic patterns.

B) Analytics cookies (consent required)

Analytics cookies help us understand how visitors use the site so we can improve content clarity, navigation, and performance. For example, analytics can show which pages are most useful, where visitors tend to exit, and whether a layout change improves readability on mobile.

If enabled, we may use Google Analytics 4 (GA4) with IP anonymization settings where available. Analytics data is used in aggregate, and we do not attempt to identify you personally through analytics tools.

Typical retention for analytics event data is 14 months (configured within the analytics platform), and cookie lifetimes are listed in the table below.

C) Marketing cookies (consent required)

Marketing cookies are used to support advertising measurement and remarketing. When enabled, they may help us:

• Measure the effectiveness of ads by understanding which campaigns led to a contact form submission.
• Create remarketing audiences (for example, people who viewed the Pricing page) and serve relevant ads.
• Reduce repetitive ads by managing frequency and attribution signals.

Marketing tools may include Google Ads conversion linker cookies and Meta Pixel cookies when those scripts are later added and enabled by consent. We do not permit these providers to use site data for their own independent commercial purposes beyond providing services to us under their platform terms.

5) Cookie table

The table below lists cookies that may be used on this site. Some cookies (especially analytics and marketing) only appear if you opt in and if the related tools are implemented. Essential cookies are used regardless of optional settings.

Note: Cookie names may vary slightly depending on configuration. If you do not opt into analytics or marketing cookies, those cookies will not be set by our site.

6) Third-party providers

When optional categories are enabled, we may use services provided by the following companies:

• Google LLC (Google Analytics 4, Google Ads, Tag Manager and related remarketing tools).
• Meta Platforms (Meta Pixel and related advertising measurement and audience tools).
• Cloudflare (content delivery and security services that can involve IP-based threat detection and performance optimization).

Third-party tools may receive technical information such as your IP address, device information, and page events. Where required, this happens only after you provide consent through our cookie preference controls.

We do not permit these providers to use site data for their own independent commercial purposes. Their processing is governed by their privacy policies and the contractual terms under which they provide services to us.

7) How to manage cookie preferences

You control whether analytics and marketing cookies are used on this site. You can:

• Use the cookie banner when you first visit the site to accept all cookies, reject non-essential cookies, or open the preference panel.
• Open the cookie banner again by clicking “Manage cookie preferences” in the footer of any page.
• Adjust browser settings to delete cookies or block certain categories. Note that blocking essential cookies may cause parts of the site to stop working correctly.

You can also use industry opt-out tools:

• Google Analytics Opt-out Browser Add-on
• Google Ads Settings
• Meta Ad Preferences
• Your Online Choices (EU)

If you reject non-essential cookies, we will still set essential cookies that store your choice and keep the site functioning. If you later change your mind, you can enable analytics or marketing cookies from the preference panel.

8) Changes to this Cookie Policy

We may update this Cookie Policy to reflect changes in the website, our tools, or legal requirements. If changes are material, we will update the “Last Updated” date at the top of this page. Where appropriate, we may also provide a notice on the site so visitors can review the updated information.

9) Contact

If you have questions about this Cookie Policy or how we handle personal data, contact:

SDC Holding AMS2 B.V.
Weesperstraat 96 G
1112 AP Diemen, Netherlands

Email: [email protected]

Phone: +31 20 808 3118